For Immediate Release
Waterloo, Ontario, November 21, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO), the company that makes small brands BIG by building large, engaged and authentic communities that buy and support the Brands they love, is pleased to provide an operational update on the progress to revenue and earnings and to invite our shareholders to attend in person or by conference call, the Annual General Meeting of Company on Thursday, November 22, 2018 at 11:30 AM Eastern Time in Toronto.
“Our team has been heads down on the launch of the initial brands in support of Making Small Brands Big,” stated Myles Bartholomew, CEO of SponsorsOne. “Developing the brand’s story that will connect with the millennial buyer has been the focus, we are set to launch with two brands in December 2018 with the goal to add an additional 5 brands in Q1 2019”.
Brand Updates
SPO announced jewelry designer Blue Water Ventures and wellness supplement maker PetCell as the initial brands for launch. Both of these brands have revenue capacity well over $10 million annually, so scaling to profitability is not an issue. SPO has built the eCommerce sites for these brands using Shopify, complete with fulfillment and payment processing..
Each of the brand stories is developed under the direction of John Strauss, SPO’s Creative Director and content development is currently in post-production. Content will be distributed over social and digital media channels including Amazon Direct, Facebook, Instagram, YouTube, and Twitter.
Chester See, head of Influencer strategy for SPO has been involved in how to tell the story to his followers and is involved in post-production. The overall plan is to drive sales of the brand products during this holiday buying season by communicating a story that connects with the millennial buyer.
Platform Update
The SponsorCoin platform is completed and currently operational in our production environment while development focus is on completing the mobile app and micro-influencer UX design. SponsorsOne expects to introduce the mobile app in Q1 2019 to the Brand communities.
Capital Market Update
While the capital market remains very challenging the SPO continues to press release it’s progress to inform investors. SPO has executed two investor relations campaigns, resulting in over 2 million shares traded. SPO explored using social media to reach Canadian investors with efforts focused on the buildup of our social media on Facebook and Instagram. The Company’s social media will continue to be active as our story builds with the Brands. Heading into 2019 the Company will engage with a national Investor Relations firm for 2019, starting with a national roadshow in January to tell the SPO story. Final negotiations for the IR contract are underway and are expected to conclude mid-December 2018.
AGM and Conference Call
The Company has it’s Annual General Meeting of the shareholders on Thursday, November 22, 2018, at 11:30 AM EST and invites all shareholders who cannot attend in person to call into the pre-arranged conference call number.
Join the call: https://www.uberconference.com/sponsorsone or dial in at: +1.647-557-7909, PIN: 67122,
International access numbers available here: https://uberconference.com/international
Toll free at 1-800-234-5678 passcode 234567#.
After the formal part of the meeting has concluded a brief update will be provided and Q&A will commence with participants attending or on the call.
2019 Guidance
SponsorsOne’s plan for 2019 is targeting a total of 27 Bands live on the platform across Fashion, Beauty, Wellness, and Food. Each of these Brands producing potentially $500,000 in gross revenue from the SPO marketing efforts and with SPO charging 20% of the gross revenue. We anticipate cash flow positive and profitability in 2019. We expect by the end of 2019 that the big data analytics within the SponsorCoin platform will provide deep insights to drive further sales with our current Brands to attract more brands in 2020. During 20202 our goal is to add one brand per week with a target of 50 additional brands on the platform.
About SponsorsOne Inc.:
SponsorsOne is disrupting the traditional advertising model and leveling the playing field for small brands. Our cloud based platform, SponsorsCloud, lets brands reach millions of targeted consumers with authentic, word-of-mouth advertising, bypassing intermediaries like agencies and ad networks. Our proprietary cryptocurrency, SponsorCoin, is awarded to Influencers who share brand promotions with their social media followers. SponsorCoin can then be used to purchase products and services at a discount from any brand on our network or trade for popular cryptocurrencies such as Ethereum, Bitcoin and Litecoin. This new advertising model cuts upfront costs for brands to near zero and gives every customer an incentive to become a brand ambassador.
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
To learn more or inquire please visit https://sponsorsone.com/
The CSE has neither approved nor disapproved the contents of this Press Release.
FORWARD-LOOKING INFORMATION AND STATEMENTS
This press release contains forward-looking statements and forward-looking information (collectively, “forward-looking statements”) within the meaning of applicable securities laws. Forward-looking statements relate to future performance, events or circumstances, and are based upon internal assumptions, plans, intentions, expectations and beliefs. All statements other than statements of current or historical fact constitute forward-looking statements. Forward-looking statements are typically, but not always, identified by words such as “will”, “expect”, “believe”, “anticipate”, “estimate”, “plan”, “forecast”, “potential”, “continue” and similar expressions. By their nature, forward-looking statements are based upon certain assumptions and are subject to numerous risks and uncertainties, many of which are beyond SponsorsOne’s control, including the impact of general economic conditions, industry conditions, current and future commodity prices, currency and interest rates, anticipated production rates, borrowing, operating and other costs and funds from operations, the timing, allocation and amount of capital expenditures and the results therefrom, anticipated results, the sufficiency of budgeted capital expenditures in carrying out planned activities, competition from other industry participants, availability of qualified personnel or services and equipment, stock market volatility, effects of regulation by governmental agencies including changes in environmental regulations, tax laws and royalties, and the ability to access sufficient capital from internal sources and bank and equity markets. This list is not exhaustive.
The forward-looking statements contained in this Press Release are made as of the date hereof and SponsorsOne assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws. All forward-looking statements contained in this Press Release are expressly qualified by this cautionary statement.
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