Waterloo, Ontario, January 22, 2015: SponsorsOne Inc. (CSE: SPO), (“SponsorsOne” or the “Company”), the social commerce platform that brings elite sponsorship to the masses as a new form of digital marketing and commerce within the social economy, is pleased to provide a corporate update.
“We are transforming the way consumers transact on social media with the brands. For the first time social currency combined with sponsorship discounts will dramatically increase the buying power of every consumer,” states Myles Bartholomew, Founder and CEO of SponsorsOne. “Brands want authentic engagement with scalability, connected to every user on social media. This has not been achievable until the launch of SponsorsCloud.”
Through the automated SponsorsCloud platform users earn compensation for every authentic conversation they have about the brand on existing social networks such as Facebook, Twitter, YouTube, Instagram and FourSquare. They get paid sponsorship credits by the brands, which is the new form of currency developed by SponsorsOne. These credits along with sponsorship discounts entitle the users to tremendous purchasing power in the marketplace, allowing them to purchase products and services from the brands they love. This will result in significantly higher return on digital and social media marketing dollars.
The roll out of the SponsorsCloud will start with the acquisition of digital marketing agencies already engaged with the brands to manage their campaigns across all digital media. There are numerous such agencies that have strong established relationships with the top 100 brands in the world. These agencies have continued to deliver the results the brands are looking for year after year, and have built a level of trust when it comes to allocating budgets across digital mediums. It’s this trust that allows the agencies to allocate a portion of the brand’s campaign budget to the roll out of social sponsorship. This strategy creates immediate adoption of the technology.
SponsorsOne generates revenue from: 1. The sales of credits to the Brands at $0.01 per credit sold, 2. The sales of creative and project management services, 3. The sale of sponsorship management services and, 4. The sale of big data analytics to the brands. The credits and the Data Analytics generate 98% margin whereas the creative services and sponsorship management generates 25-50% margin. The revenue mix will depend on the campaign strategy required to maximize ROI for the Brands.
SponsorsOne’s technology combined with the agency-brand relationship accelerates the adoption of the social sponsorship model as a new form of digital marketing.
About SponsorsOne (CSE: SPO)
SponsorsOne is positioned to become the leader in the next evolution of digital marketing, enabling one-to-one, authentic engagement between brands, influencers and their online enthusiasts through social sponsorship and commerce. With the SponsorsCloudTM platform, brands and influencers can identify and sponsor their fans. SponsorsOne is the creator of a proprietary social sponsorship currency that gives consumers real compensation for their authentic social media engagement (blogs, videos, tweets, pins and posts). With SponsorsCloud™ and the social sponsorship currency, the Company is building the engine to change and drive the social economy.
To learn how to get your online enthusiasts working for you, visit https://sponsorsone.com
For more information, please contact: Investor Relations at SponsorsOne Email: info@sponsorsone.com
Twitter: @SponsorsOne
The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this press release.
Forward-Looking Statements
This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.
By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.
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