About Us
Our Why
SponsorsOne exists to disrupt both demand creation and brand innovation. From our beginnings as MXM Nation, we knew there was a better way to build brand influence. Our early vision as a new model designed to assist amateur athletes to access their favorite sporting brands, which then inspired SponsorsOne, a social platform built on the idea that passionate consumers could gain access to sponsorship from their chosen brands and reap real benefits for helping to promote and engage beyond the top-heavy influencer models that were available.
Today, SponsorsOne has evolved to actively investing in the brands that the platform, and its community, build. Our vision is a new model for creating, distributing and engaging brands in order to go beyond acquisition models and click-bait. Our brands have true fans who have helped build the brand through social engagement, ownership in a decentralized model, and direct-to-consumer distribution that delights and delivers.
Our Focus
In 2021, SponsorsOne refocused our efforts against two core capabilities, brand innovation and technology-driven demand creation. Our teams of brand builders, production experts, technology visionaries and user experience specialists are building a sustainable brand engine that uses the power of decentralization to create stronger brands and a community that thrives and grows with us.
Brands
- Brand incubator in fast-growing beverage and wellness segments
- End-to-end brand development and product launch
- Digital-first, omnichannel distribution and delivery
Innovation
- Engineering center for our proprietary community commerce platform, SponsorCoin
- Real-time engagement tracking across social networks
- Multi-touch network influence and reward model
Meet the SponsorsOne Team
We are a collective of entrepreneurs, former brand executives, advertising experts, supply chain professionals, and technology innovators. We know what it takes to build brands the old-fashioned way, and more importantly, we believe there is a better way.
We’re committed to unlocking the unfulfilled potential of digital and social media–giving power back to consumers to help shape the brands of tomorrow. Our vision is a network of brand fans who are invested in the brands they love and enjoy, not fleeting participants in the race for customer trial and acquisition.
Leadership Team
Myles Bartholomew
In the world of sponsorship, Myles Bartholomew has been sponsored by over 40 different brands throughout his professional motocross career. During this time, he co-founded MXM Nation to assist amateur athletes to access their favorite sporting brands From this personal experience in the traditional form of sponsorship, Myles was inspired to launch SponsorsOne to create a social platform where passionate consumers can gain access to sponsorship from their chosen brands.
Charles Sung
CFO
Mr. Sung is a Partner of CAN Partners LLP, a Canadian CPA and consulting firm, and is a seasoned CFO for other junior public companies and startup companies. Through his sixteen years of experience, Charles provides business/financing consulting, accounting, assurance and general tax services to private and public entities. Before opening his own practice, Charles was an Assurance Manager at MNP Canada, and has managed numerous audit and consulting engagements and advised on technical accounting and auditing issues for private and public clients. Charles graduated from University of Toronto with a Master of Management of Professional Accounting degree and a Bachelor of Applied Science degree in Electrical Engineering.
Ricardo Camargo
Chief Brand Officer
Ricardo is a creative marketer and strategist in the global brand space. With over 20 years of
experience, passion, and knowledge of consumer culture and a proven track record of growing iconic consumer brands, Ricardo has evolved into a creative, strategic, and business leader. He has worked with global clients such as adidas, Medterra, Oakley, and Burton and specializes in innovative “brand design” for early-stage and established companies. He has worked across a range of verticals, including: Consumer Packaged Goods, Food & Beverage, Hospitality, Health-tech, and Consumer Electronics.
Gary Bartholomew
Chairman
Gary is a serial entrepreneur, having built twelve tech start-ups, created $1.5B in market capitalization, and managed both public and private company exits. He is a University of Waterloo founding advisor MBET and GBDA and graduate BSc. 1983
Doug Beynon
Director
Dr. Beynon is a seasoned entrepreneur, executive, advisor, mentor and investor with over 35 years of senior management experience. He has been directly and indirectly involved in commercializing multiple technologies and has restructured organizations, managed small to medium enterprises, started private and public companies, advised and mentored corporations, and secured investment funding.
Wit Ostrenko
Director
President and Founder of Celerity Investments, Inc., Wit consults on financial, planning, fundraising, and investments of most notably, not-for-profit large institutions, and works with Boards of Directors and senior management in visioning for the future and practical ways to raise operating standards for future growth as well as raising resources for Endowments, Capital Improvements, and Operations.
Bryce Bonneville
Corporate Governance, Compliance and Legal
Specializing in Canadian securities law, corporate finance and mergers and acquisitions, Bryce has over 20 years of focused experience assisting early stage and development stage companies both private, going public and publicly listed.