Today SponsorsOne announces the first acquisition in it’s strategy to build a global creative agency and sales delivery channel.
NFU Inc. is a Toronto-based digital marketing and creative agency that specializes in creating unique experiential encounters where brands own the moment, cementing the relationship with their consumers. NFU designs custom programs to nurture unwavering brand affinity. Programs range from large-scale mobile tours, to PR stunts to dynamic street teams. Through NFU’s brand incubator, proprietary programs in the realm of experiential, television and media, and brick & mortar businesses are created.
“We are excited about our first acquisition. Building a global digital marketing and creative services platform is essential for the success of SponsorsOne,” stated Myles Bartholomew, CEO of SponsorsOne. “The team at NFU brings global access to the world’s largest brands and professional influencers along with a world-class network of creative talent.”
“SponsorsOne is the future of digital marketing within social networks where brands want to engage one-on-one with users,” stated Adam Pearsall, CEO of NFU Inc. “The patent-pending Social Sponsorship platform, combined with the Social Commerce engine, creates real cash rewards that translate into true economic value for both the enthusiast and brands, and the social networks in which they engage.”
Mr. Pearsall will assume the Chief Revenue Officer role at SponsorsOne. In this role, Mr. Pearsall will manage the acquisitions of other digital marketing agencies and social networks, and ensure collaboration and revenue agreements with major professional influencers and brands.