Toronto, Canada – March 22, 2013 – Just in time for Monster Energy Toronto  Supercross 2013,  technology start-up MXM Nation will launch its new online social commerce community aimed at helping extreme sports athletes reduce their costs, increase their visibility and become a top contender in their sport.  MXM Nation’s social commerce platform assists athletes, dealers and service providers to connect and transact business with each other, with a focus on new and used parts, products and services.

“MXM Nation is built by extreme sport athletes who understand this world like the back of their hand, and speaks directly to athletes and their sponsors.  This new social commerce community now allows key players in this space to transact not only in a price efficient way but in a social way”, says Myles Bartholomew, CEO of MXM Nation.  “The site’s xPoints engine then rewards participants within the network – the more xPoints collected, the better the deals, the greater the access, and the greater the promotion.”

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