A recent digital marketing industry report indicated that “Social Sponsorship” is gaining an increasing share of major brand’s digital marketing budget.



The popular Adweek publication featured this study. Here’s an excerpt:

“Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels. Sixty-one percent of marketers surveyed said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to move product are in for a surprise. This new breed of pitchman puts a high value on their sponsored videos and blog posts, and expects to get compensated in cash, not freebies.”

 Read the complete article. 

The Wall Street Journal also covered the release of the study

Sources: IZEA Sponsored Social Report 2013. Infographic: Carlos Monteiro