Billy Melnyk is the On-Premise Director at Bacardi USA where he leads a team focused on Bacardi’s most influential accounts. Previously, he’s acted as the company’s Digital lead and forged leading digital media partnerships with Facebook and Google. Melnyk also led music and experiential programming including the global Bacardi B-LIVE music program that featured artists such as Diplo, A-Trak, Kid Cudi, James Murphy, and Major Lazer, and executed a global partnership and 90 date global tour with the Black Eyed Peas. He was one of Canada’s dance music pioneers and owned Atomic Nightclub from 1997-2001.

Mr. Melnyk was selected by BizBash magazine as one of their Most Innovative Event Pros for 2012.

“Global enterprises are looking for ways to scale the two-way dialogue between their brands and their consumers.” explains Billy Melnyk, “Social sponsorship is the next evolution in influence marketing that ties in the brands, the influencers and the fans.”

“Bacardi’s collaboration with Facebook and Google was a first for the spirits industry”, said Myles Bartholomew, CEO of SponsorsOne. “This is just one example of how Billy brings together top-tier brands, chart-topping artists and online social platforms to engage with young adult consumers – today’s most sought after demographic.”

View the Full Press Release

Billy’s Linkedin Profile

Ricardo Camargo is the President and Creative Director of Vapor Studio, a world-class agency that specializes in creative-driven design and the building of iconic brands.

Vapor is a valuable design partner for some of most influential brands in their industries. Clients include: Adidas, Oakley, Nike, Skullcandy, Element Skateboards, Billabong, Quiksilver, Fossil, Crocs, W Hotels, TaylorMade, Ashworth Golf, Roxy, Red Mountain and Logitech.

“Active lifestyle brands are aggressively seeking ways to extend the brand experience into their consumers’ social lives.” explains Ricardo Camargo, “Social sponsorship is an ideal way for the young, sports-oriented demographic to engage online with their favorite brands.”

Prior to starting Vapor Studio, Camargo was with Burton Snowboards where he managed their boot product line and launched their successful Gravis Footwear brand.

“Ricardo’s focus is the youth lifestyle and action-sports consumer where he’s influenced some of the most well-known brands in the world”, said Myles Bartholomew, SponsorsOne CEO. “With his deep involvement in lifestyle marketing, Ricardo brings a unique perspective into how to best partner with these top brands.”

View the full Press Release

Ricardo’s Linkedin Profile



SponsorsOne, the social commerce platform that brings elite sponsorship to the masses, today announced the appointment of Jonathan Leong as its new Chief Financial Officer.

Mr. Leong joins the management team of SponsorsOne as the Company continues to pursue its strategy of acquiring boutique digital marketing agencies and social networking companies.

Mr. Leong brings extensive experience leading financial operations in both publicly and privately-held companies, in a variety of audit, advisory, M&A and business valuation engagements.

“Jonathan’s impressive background in both accounting and finance makes him a great fit for his new role at SponsorsOne,” said CEO Myles Bartholomew. “We welcome him to our team and look forward to his contributions in the financial management of SponsorsOne’s rapid, global growth.”

Jonathan Leong is a Chartered Professional Accountant and Chartered Business Valuator, and is an alumnus of Grant Thornton LLP. He obtained his Master of Accounting from the University of Waterloo.

View the complete press release.

SponsorsOne is pleased to announce the appointment of Seb Webber to the Company’s Advisory Team.

“One of 30-Under-Thirty music executives” – Billboard Magazine

“Music artists are demanding more from their social media connection with their fans. Many are focused on the business side and are looking for ways to bring value to both their fans and the brands that they have partnered with.” said Seb Webber. “My passion is to work on their behalf and I am excited to now offer them social sponsorship opportunities.”

Mr. Webber has been active in all aspects of the music industry from managing artists to selling concert tickets direct to consumers. At the prestigious XL Recordings he worked with MIA, Radiohead, Adele and more. He then founded the ticketing company CrowdSurge and exited when it was valued at $30M.

Today, Lord Webber is with Red Light Management where he currently serves as co-manager for Markus Schulz, Ferry Corsten, New World Punx, Steve Angello, AN21, Max Vangeli, Third Party, Qulinez, Rusko, Deep Dish and Giorgio Moroder.

Red Light Management is the largest global music management firm in the industry. Their roster includes such artists as Tim McGraw, Alicia Keys, Lionel Richie, Phish, Ben Harper, Damian Marley, Alabama Shakes, Pretty Lights and many more.

Myles Bartholomew, CEO of SponsorsOne comments. “Seb Webber is one of the music industry’s strongest advocates for serving the best interests of music artists. I anticipate Seb offering his valuable assistance in shaping our offering to best suit his clientele.”

View the Complete Press Release

Today SponsorsOne announces the first acquisition in it’s strategy to build a global creative agency and sales delivery channel

NFU Inc. is a Toronto-based digital marketing and creative agency that specializes in creating unique experiential encounters where brands own the moment, cementing the relationship with their consumers. NFU designs custom programs to nurture unwavering brand affinity. Programs range from large-scale mobile tours, to PR stunts to dynamic street teams. Through NFU’s brand incubator, proprietary programs in the realm of experiential, television and media, and brick & mortar businesses are created.

“We are excited about our first acquisition. Building a global digital marketing and creative services platform is essential for the success of SponsorsOne,” stated Myles Bartholomew, CEO of SponsorsOne.  “The team at NFU brings global access to the world’s largest brands and professional influencers along with a world-class network of creative talent.”


“SponsorsOne is the future of digital marketing within social networks where brands want to engage one-on-one with users,” stated Adam Pearsall, CEO of NFU Inc.  “The patent-pending Social Sponsorship platform, combined with the Social Commerce engine, creates real cash rewards that translate into true economic value for both the enthusiast and brands, and the social networks in which they engage.”

Mr. Pearsall will assume the Chief Revenue Officer role at SponsorsOne. In this role, Mr. Pearsall will manage the acquisitions of other digital marketing agencies and social networks, and ensure collaboration and revenue agreements with major professional influencers and brands.

View the Complete Press Release

SponsorsOne is pleased to announce the appointment of Warren Noronha to the Company’s Advisory Team.

“I’m excited to begin working with SponsorsOne as they bring social sponsorship to brands that people love. There are few industries that generate more passion amongst consumers than the fashion industry.” said Warren Noronha.

SponsorsOne is assembling this Advisory Team with some of the brightest minds in technology, sports, music, entertainment and business development to provide industry leadership insights on SponsorsOne’s growth and market strategy.

Warren has been making an impact for over 17 years in the fashion industry. He combined his passion for both fashion and social media technology to create MYMAG, a digital media company that enables celebrities to connect more closely with their fans. More recently he founded Artist Media Publishing, an exciting new offering in digital content creation for brands and influencers. He brings strong relationships with major global brands and artists including Floyd Mayweather, Deepak Chopra, Olivia Munn, Diddy, Pharrell Williams, Brett Ratner, Steve Aoki and Danny Trejo.

Myles Bartholomew, CEO of SponsorsOne comments. “We are thrilled that Warren has agreed to serve on our Advisory Team. His interest and passion for social sponsorship, coupled with his celebrity connections and business acumen will be a great help across all aspects of our sales and marketing initiatives. We look forward to Warren’s active participation as we continue to build our system and grow the business.”

View Complete Press Release.



A recent digital marketing industry report indicated that “Social Sponsorship” is gaining an increasing share of major brand’s digital marketing budget.



The popular Adweek publication featured this study. Here’s an excerpt:

“Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels. Sixty-one percent of marketers surveyed said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to move product are in for a surprise. This new breed of pitchman puts a high value on their sponsored videos and blog posts, and expects to get compensated in cash, not freebies.”

 Read the complete article. 

The Wall Street Journal also covered the release of the study

Sources: IZEA Sponsored Social Report 2013. Infographic: Carlos Monteiro

The SponsorsOne team will be at the Metro Toronto Convention Centre on Thursday, Jan16 to meet with the investing community. SponsorsOne is partnering with the Canadian Securities Exchange (CSE) at Booth #113.

Read the CSE Blog about our Partnership.

For more information about the event, including registration details and agenda please visit the Cantech website.

The Company (CSE: SPO) is pleased to announce today that the Company has changed its corporate name to SponsorsOne Inc. The Company’s common stock has been assigned the following new CUSIP number: 849113105 and ISIN number: CA 8491131055. However, the Company’s ticker symbol of SPO remains unchanged. It is anticipated that Shares will begin trading under the new name on Friday, January 10, 2014. Outstanding stock certificates are not affected by the name change and do not need to be exchanged.

In addition, the Company’s registered office address has also been changed. The Company is also pleased to announce that Mr. Myles Bartholomew has been appointed to the board upon the increase of the size of the board to four directors.

View the Complete Press Release

As 2013 came to a close, Marketing Magazine, identified Social Sponsorship as an important new option for major brands.

“The rise of social sponsorship, with a pledge to support grass-roots sports and providing consumers, as well as the corporate sponsors, with a tangible benefit, is a key trend.”


View the complete article

Social Sponsorship was included in Marketing Magazine’s #Forward50: the 50 biggest trends driving the future of marketing.