Category Archives: Sponsorsone

Waterloo, Ontario / TNW-ACCESSWIRE / July 15, 2014 / SponsorsOne Inc. (SPO – CSE) (“SponsorsOne” or the “Company”), the social commerce platform that brings elite sponsorship to the masses, today announced that it has successfully deployed its auto-scale cloud based technology, the core operational framework for the SponsorsOne system.

SponsorsOne’s system is a proprietary auto-scale framework designed to deliver the lowest latency experience for users and brand managers hungry for analytics. Unlike traditional systems that can take minutes to respond to high-load conditions, the SponsorsOne framework measures both key user experience metrics and analytical computation metrics to scale services up or down in anticipation of real-time changes in demand. SponsorsOne’s social sponsorship and social commerce trading platform is designed to deliver consistent levels of service performance even in the face of extreme data throughput requirements or user load.

The framework manages application servers, a complex distributed data storage, data acquisition API’s linked to large data sources like Twitter and Facebook, distributed fault-tolerant queuing technology and the algorithmic progressing engines that compute a user’s social influence.

Myles Bartholomew, CEO of SponsorsOne commented, “This is an important technical achievement for the Company. It not only establishes the necessary framework to operate and scale our system as effectively as possible, it provides us with a competitive advantage. This achievement demonstrates our commitment to operational excellence and inspires confidence in the robustness, security, and scalability of our system.”

With the auto-scale platform installed in both pre-production and production environments the next major milestone for the company is to move the Social Sponsorship application from the development environment into Alpha test on the pre-production auto-scale platform. This effort commenced in June and is expected to be in full Alpha-Test late July or early August 2014.


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Today SponsorsOne announced that it closed the first tranche of a non-brokered private placement  (the “Offering”) pursuant to which it issued 541,205 units (“Units”) at a price of $0.85 per Unit for gross proceeds of $460,024. Each Unit comprises one common share and one half of one nontransferable common share purchase warrant (“Warrant”), with each whole Warrant entitling the holder to purchase one additional common share of the Company at a price of $1.10 until July 4, 2016. The Company issued 270,602 Warrants pursuant to the Offering.

“I am pleased with the institutional involvement in this first closing”, stated Myles Bartholomew, Founder and CEO of SponsorsOne.  “It is an endorsement of the Company’s business model and technology as we evolve towards enabling the next evolution of digital marketing”.

A Finders Fee of $33,402 was paid to a registered dealer with respect to 392,964 Units sold (the “Finder”). In addition, the Finder received 39,296 Finders Warrants to purchase 19,648 common shares of the Company at $1.10 per share at any time prior to July 4, 2016.

All securities issued are subject to a four-month resale restriction period expiring November 4, 2014.

In addition, the Company announces the exercise of 1,166,667 Warrants at a price of $0.30 for proceeds of $350,000.

The Company intends to use the net proceeds of the Offering used for product development, sales and marketing, working capital and related legal fees.

View the Full Press Release.

SponsorsOne held its annual and special shareholders’ meeting on June 11, 2014.  At this meeting, the Company’s board of directors was re-elected with an overwhelming majority of support, the Company’s auditors, MNP LLP were re-appointed and approvals were obtained in respect of enhancing the Company’s ability to raise financing through the creation of three new classes of flexible preferred shares, issuable in series.

The Board also appointed Mr. Fairbairn as the Company’s new CFO.  Mr. Fairbairn joins the management team of SponsorsOne to assist the Company in executing its M&A strategy of acquiring boutique digital marketing agencies and social networking companies.

Jim Fairbairn picJames Fairbairn is a Chartered Accountant who brings to SponsorsOne strong financial leadership skills and extensive experience in both publicly and privately-held companies. He has extensive experience in corporate governance, leadership, mergers & acquisitions, corporate finance, investor relations, financial management and reporting. He is an effective leader with extensive boardroom level experience and strong communication skills.

“James’ impressive accounting and finance experience, specifically as it relates to M&A, is very valuable to SponsorsOne,” said CEO Myles Bartholomew. “We welcome him to our team and believe the timing, as it relates to executing our strategic plan, is ideal for him to maximize his value and significantly contribute to SponsorsOne’s planned rapid, global growth.”

Mr. Fairbairn succeeds Jonathan Leong as CFO. Gary Bartholomew, Executive Chairman of SponsorsOne, commented “Jonathan was effective as an interim CFO, instrumental in guiding us through the first annual audit and quarterly report as a public company and we are grateful for all of his contributions. The Company wishes Jonathan success in his future endeavors.”

In connection with his appointment as CFO, the Company has granted 100,000 stock options to Mr. Fairbairn. The stock options are exercisable at a price of $0.95 and expire ten years from the date of grant. The stock options shall vest 10% upon issuance, 45% on the first anniversary of the date of grant, and the balance on the second anniversary of the date of grant.

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SponsorsOne announced today that it has engaged Investor Cubed Inc. to provide investor relations and shareholder communications services. Investor Cubed will be focused on increasing investor awareness while introducing SponsorsOne to its network of investment advisors, investment dealers, institutions and other financial professionals.

In connection with the engagement, Investor Cubed has entered into a management services agreement with the Company pursuant to which the Company agrees to pay Investor Cubed a fee of $5,000 per month for a term of twelve months in consideration for the performance of the investor relations services. In addition, the Company has granted Investor Cubed options to purchase 100,000 common shares of SponsorsOne at a purchase price of $0.87 per share. The options to purchase shares will vest on a quarterly basis and will be governed by the provisions of the Company’s stock option plan and policies of the Canadian Securities Exchange.

Neil Simon, Investor Cubed’s CEO comments: “We are excited to be working with SponsorsOne as they represent a unique opportunity for investors in the small cap sector. We see SponsorsOne revolutionizing the rapidly growing digital marketing industry and changing the way global brands manage their digital marketing campaigns as they embrace the Company’s proprietary sponsorship currency and SponsorsCloud platform”.

Gary Bartholomew, SponsorsOne’s Executive Chairman, comments: “Our management team is committed to raising market awareness for SponsorsOne. The appointment of Investor Cubed brings an experienced investor relations group with broad industry contacts to our team. Having Investor Cubed’s assistance in communicating SponsorsOne’s message to the public markets will be helpful to keep our current stakeholders informed of our progress and attract new investors to become stakeholders.”

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SponsorsOne announced today  that it intends to raise up to $3,000,000 through a non-brokered private placement (the “Offering”) of up to 3,529,412 units (a “Unit”) at a price of $0.85 per Unit subject to approval of the Canadian Securities Exchange (the “CSE”).

Each Unit will consist of one common share in the capital of the Corporation (a “Share”) and one half of one nontransferable common share purchase warrant (a “Warrant”), with each whole Warrant entitling the Subscriber to purchase an additional common share in the capital of the Company (a “Warrant Share”) at a price of $1.10 per Warrant Share for a period of twenty-four (24) months from the closing date. Proceeds of the Offering will be used for product development, sales and marketing, acquisitions, working capital and related legal fees.

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Billy Melnyk is the On-Premise Director at Bacardi USA where he leads a team focused on Bacardi’s most influential accounts. Previously, he’s acted as the company’s Digital lead and forged leading digital media partnerships with Facebook and Google. Melnyk also led music and experiential programming including the global Bacardi B-LIVE music program that featured artists such as Diplo, A-Trak, Kid Cudi, James Murphy, and Major Lazer, and executed a global partnership and 90 date global tour with the Black Eyed Peas. He was one of Canada’s dance music pioneers and owned Atomic Nightclub from 1997-2001.

Mr. Melnyk was selected by BizBash magazine as one of their Most Innovative Event Pros for 2012.

“Global enterprises are looking for ways to scale the two-way dialogue between their brands and their consumers.” explains Billy Melnyk, “Social sponsorship is the next evolution in influence marketing that ties in the brands, the influencers and the fans.”

“Bacardi’s collaboration with Facebook and Google was a first for the spirits industry”, said Myles Bartholomew, CEO of SponsorsOne. “This is just one example of how Billy brings together top-tier brands, chart-topping artists and online social platforms to engage with young adult consumers – today’s most sought after demographic.”

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Billy’s Linkedin Profile

Ricardo Camargo is the President and Creative Director of Vapor Studio, a world-class agency that specializes in creative-driven design and the building of iconic brands.

Vapor is a valuable design partner for some of most influential brands in their industries. Clients include: Adidas, Oakley, Nike, Skullcandy, Element Skateboards, Billabong, Quiksilver, Fossil, Crocs, W Hotels, TaylorMade, Ashworth Golf, Roxy, Red Mountain and Logitech.

“Active lifestyle brands are aggressively seeking ways to extend the brand experience into their consumers’ social lives.” explains Ricardo Camargo, “Social sponsorship is an ideal way for the young, sports-oriented demographic to engage online with their favorite brands.”

Prior to starting Vapor Studio, Camargo was with Burton Snowboards where he managed their boot product line and launched their successful Gravis Footwear brand.

“Ricardo’s focus is the youth lifestyle and action-sports consumer where he’s influenced some of the most well-known brands in the world”, said Myles Bartholomew, SponsorsOne CEO. “With his deep involvement in lifestyle marketing, Ricardo brings a unique perspective into how to best partner with these top brands.”

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Ricardo’s Linkedin Profile



SponsorsOne, the social commerce platform that brings elite sponsorship to the masses, today announced the appointment of Jonathan Leong as its new Chief Financial Officer.

Mr. Leong joins the management team of SponsorsOne as the Company continues to pursue its strategy of acquiring boutique digital marketing agencies and social networking companies.

Mr. Leong brings extensive experience leading financial operations in both publicly and privately-held companies, in a variety of audit, advisory, M&A and business valuation engagements.

“Jonathan’s impressive background in both accounting and finance makes him a great fit for his new role at SponsorsOne,” said CEO Myles Bartholomew. “We welcome him to our team and look forward to his contributions in the financial management of SponsorsOne’s rapid, global growth.”

Jonathan Leong is a Chartered Professional Accountant and Chartered Business Valuator, and is an alumnus of Grant Thornton LLP. He obtained his Master of Accounting from the University of Waterloo.

View the complete press release.

SponsorsOne is pleased to announce the appointment of Seb Webber to the Company’s Advisory Team.

“One of 30-Under-Thirty music executives” – Billboard Magazine

“Music artists are demanding more from their social media connection with their fans. Many are focused on the business side and are looking for ways to bring value to both their fans and the brands that they have partnered with.” said Seb Webber. “My passion is to work on their behalf and I am excited to now offer them social sponsorship opportunities.”

Mr. Webber has been active in all aspects of the music industry from managing artists to selling concert tickets direct to consumers. At the prestigious XL Recordings he worked with MIA, Radiohead, Adele and more. He then founded the ticketing company CrowdSurge and exited when it was valued at $30M.

Today, Lord Webber is with Red Light Management where he currently serves as co-manager for Markus Schulz, Ferry Corsten, New World Punx, Steve Angello, AN21, Max Vangeli, Third Party, Qulinez, Rusko, Deep Dish and Giorgio Moroder.

Red Light Management is the largest global music management firm in the industry. Their roster includes such artists as Tim McGraw, Alicia Keys, Lionel Richie, Phish, Ben Harper, Damian Marley, Alabama Shakes, Pretty Lights and many more.

Myles Bartholomew, CEO of SponsorsOne comments. “Seb Webber is one of the music industry’s strongest advocates for serving the best interests of music artists. I anticipate Seb offering his valuable assistance in shaping our offering to best suit his clientele.”

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The SponsorsOne team will be at the Metro Toronto Convention Centre on Thursday, Jan16 to meet with the investing community. SponsorsOne is partnering with the Canadian Securities Exchange (CSE) at Booth #113.

Read the CSE Blog about our Partnership.

For more information about the event, including registration details and agenda please visit the Cantech website.