Category Archives: Appointment

SponsorsOne held its annual and special shareholders’ meeting on June 11, 2014.  At this meeting, the Company’s board of directors was re-elected with an overwhelming majority of support, the Company’s auditors, MNP LLP were re-appointed and approvals were obtained in respect of enhancing the Company’s ability to raise financing through the creation of three new classes of flexible preferred shares, issuable in series.

The Board also appointed Mr. Fairbairn as the Company’s new CFO.  Mr. Fairbairn joins the management team of SponsorsOne to assist the Company in executing its M&A strategy of acquiring boutique digital marketing agencies and social networking companies.

Jim Fairbairn picJames Fairbairn is a Chartered Accountant who brings to SponsorsOne strong financial leadership skills and extensive experience in both publicly and privately-held companies. He has extensive experience in corporate governance, leadership, mergers & acquisitions, corporate finance, investor relations, financial management and reporting. He is an effective leader with extensive boardroom level experience and strong communication skills.

“James’ impressive accounting and finance experience, specifically as it relates to M&A, is very valuable to SponsorsOne,” said CEO Myles Bartholomew. “We welcome him to our team and believe the timing, as it relates to executing our strategic plan, is ideal for him to maximize his value and significantly contribute to SponsorsOne’s planned rapid, global growth.”

Mr. Fairbairn succeeds Jonathan Leong as CFO. Gary Bartholomew, Executive Chairman of SponsorsOne, commented “Jonathan was effective as an interim CFO, instrumental in guiding us through the first annual audit and quarterly report as a public company and we are grateful for all of his contributions. The Company wishes Jonathan success in his future endeavors.”

In connection with his appointment as CFO, the Company has granted 100,000 stock options to Mr. Fairbairn. The stock options are exercisable at a price of $0.95 and expire ten years from the date of grant. The stock options shall vest 10% upon issuance, 45% on the first anniversary of the date of grant, and the balance on the second anniversary of the date of grant.

View the Full Press Release.

Billy Melnyk is the On-Premise Director at Bacardi USA where he leads a team focused on Bacardi’s most influential accounts. Previously, he’s acted as the company’s Digital lead and forged leading digital media partnerships with Facebook and Google. Melnyk also led music and experiential programming including the global Bacardi B-LIVE music program that featured artists such as Diplo, A-Trak, Kid Cudi, James Murphy, and Major Lazer, and executed a global partnership and 90 date global tour with the Black Eyed Peas. He was one of Canada’s dance music pioneers and owned Atomic Nightclub from 1997-2001.

Mr. Melnyk was selected by BizBash magazine as one of their Most Innovative Event Pros for 2012.

“Global enterprises are looking for ways to scale the two-way dialogue between their brands and their consumers.” explains Billy Melnyk, “Social sponsorship is the next evolution in influence marketing that ties in the brands, the influencers and the fans.”

“Bacardi’s collaboration with Facebook and Google was a first for the spirits industry”, said Myles Bartholomew, CEO of SponsorsOne. “This is just one example of how Billy brings together top-tier brands, chart-topping artists and online social platforms to engage with young adult consumers – today’s most sought after demographic.”

View the Full Press Release

Billy’s Linkedin Profile

Ricardo Camargo is the President and Creative Director of Vapor Studio, a world-class agency that specializes in creative-driven design and the building of iconic brands.

Vapor is a valuable design partner for some of most influential brands in their industries. Clients include: Adidas, Oakley, Nike, Skullcandy, Element Skateboards, Billabong, Quiksilver, Fossil, Crocs, W Hotels, TaylorMade, Ashworth Golf, Roxy, Red Mountain and Logitech.

“Active lifestyle brands are aggressively seeking ways to extend the brand experience into their consumers’ social lives.” explains Ricardo Camargo, “Social sponsorship is an ideal way for the young, sports-oriented demographic to engage online with their favorite brands.”

Prior to starting Vapor Studio, Camargo was with Burton Snowboards where he managed their boot product line and launched their successful Gravis Footwear brand.

“Ricardo’s focus is the youth lifestyle and action-sports consumer where he’s influenced some of the most well-known brands in the world”, said Myles Bartholomew, SponsorsOne CEO. “With his deep involvement in lifestyle marketing, Ricardo brings a unique perspective into how to best partner with these top brands.”

View the full Press Release

Ricardo’s Linkedin Profile



SponsorsOne, the social commerce platform that brings elite sponsorship to the masses, today announced the appointment of Jonathan Leong as its new Chief Financial Officer.

Mr. Leong joins the management team of SponsorsOne as the Company continues to pursue its strategy of acquiring boutique digital marketing agencies and social networking companies.

Mr. Leong brings extensive experience leading financial operations in both publicly and privately-held companies, in a variety of audit, advisory, M&A and business valuation engagements.

“Jonathan’s impressive background in both accounting and finance makes him a great fit for his new role at SponsorsOne,” said CEO Myles Bartholomew. “We welcome him to our team and look forward to his contributions in the financial management of SponsorsOne’s rapid, global growth.”

Jonathan Leong is a Chartered Professional Accountant and Chartered Business Valuator, and is an alumnus of Grant Thornton LLP. He obtained his Master of Accounting from the University of Waterloo.

View the complete press release.

SponsorsOne is pleased to announce the appointment of Seb Webber to the Company’s Advisory Team.

“One of 30-Under-Thirty music executives” – Billboard Magazine

“Music artists are demanding more from their social media connection with their fans. Many are focused on the business side and are looking for ways to bring value to both their fans and the brands that they have partnered with.” said Seb Webber. “My passion is to work on their behalf and I am excited to now offer them social sponsorship opportunities.”

Mr. Webber has been active in all aspects of the music industry from managing artists to selling concert tickets direct to consumers. At the prestigious XL Recordings he worked with MIA, Radiohead, Adele and more. He then founded the ticketing company CrowdSurge and exited when it was valued at $30M.

Today, Lord Webber is with Red Light Management where he currently serves as co-manager for Markus Schulz, Ferry Corsten, New World Punx, Steve Angello, AN21, Max Vangeli, Third Party, Qulinez, Rusko, Deep Dish and Giorgio Moroder.

Red Light Management is the largest global music management firm in the industry. Their roster includes such artists as Tim McGraw, Alicia Keys, Lionel Richie, Phish, Ben Harper, Damian Marley, Alabama Shakes, Pretty Lights and many more.

Myles Bartholomew, CEO of SponsorsOne comments. “Seb Webber is one of the music industry’s strongest advocates for serving the best interests of music artists. I anticipate Seb offering his valuable assistance in shaping our offering to best suit his clientele.”

View the Complete Press Release

Today SponsorsOne announces the first acquisition in it’s strategy to build a global creative agency and sales delivery channel

NFU Inc. is a Toronto-based digital marketing and creative agency that specializes in creating unique experiential encounters where brands own the moment, cementing the relationship with their consumers. NFU designs custom programs to nurture unwavering brand affinity. Programs range from large-scale mobile tours, to PR stunts to dynamic street teams. Through NFU’s brand incubator, proprietary programs in the realm of experiential, television and media, and brick & mortar businesses are created.

“We are excited about our first acquisition. Building a global digital marketing and creative services platform is essential for the success of SponsorsOne,” stated Myles Bartholomew, CEO of SponsorsOne.  “The team at NFU brings global access to the world’s largest brands and professional influencers along with a world-class network of creative talent.”


“SponsorsOne is the future of digital marketing within social networks where brands want to engage one-on-one with users,” stated Adam Pearsall, CEO of NFU Inc.  “The patent-pending Social Sponsorship platform, combined with the Social Commerce engine, creates real cash rewards that translate into true economic value for both the enthusiast and brands, and the social networks in which they engage.”

Mr. Pearsall will assume the Chief Revenue Officer role at SponsorsOne. In this role, Mr. Pearsall will manage the acquisitions of other digital marketing agencies and social networks, and ensure collaboration and revenue agreements with major professional influencers and brands.

View the Complete Press Release

SponsorsOne is pleased to announce the appointment of Warren Noronha to the Company’s Advisory Team.

“I’m excited to begin working with SponsorsOne as they bring social sponsorship to brands that people love. There are few industries that generate more passion amongst consumers than the fashion industry.” said Warren Noronha.

SponsorsOne is assembling this Advisory Team with some of the brightest minds in technology, sports, music, entertainment and business development to provide industry leadership insights on SponsorsOne’s growth and market strategy.

Warren has been making an impact for over 17 years in the fashion industry. He combined his passion for both fashion and social media technology to create MYMAG, a digital media company that enables celebrities to connect more closely with their fans. More recently he founded Artist Media Publishing, an exciting new offering in digital content creation for brands and influencers. He brings strong relationships with major global brands and artists including Floyd Mayweather, Deepak Chopra, Olivia Munn, Diddy, Pharrell Williams, Brett Ratner, Steve Aoki and Danny Trejo.

Myles Bartholomew, CEO of SponsorsOne comments. “We are thrilled that Warren has agreed to serve on our Advisory Team. His interest and passion for social sponsorship, coupled with his celebrity connections and business acumen will be a great help across all aspects of our sales and marketing initiatives. We look forward to Warren’s active participation as we continue to build our system and grow the business.”

View Complete Press Release.


The Company is pleased to announce the appointment of Seth Brouwers as Chief Operating Officer (COO). Effective immediately, Brouwers will assume responsibility for product strategy, platform development, service delivery and operations across the company.

Seth_lr“Seth is a trusted leader who consistently delivers results.  He is uniquely qualified to drive strategic prioritization and accountability within SponsorsOne.” said Myles Bartholomew, CEO of SponsorsOne. “I have confidence in Seth’s ability to focus on operational excellence as we integrate planned acquisitions and build the sales delivery channel.

Prior to this appointment, Brouwers was responsible for driving the SponsorsCloud product development and developing the vision for social sponsorship. Previously, he was VP Operations and Product Manager for Pinpoint Environmental Inc. He holds a Masters in Business, Entrepreneurship and Technology degree from the University of Waterloo and he acts as director and advisor to various technology start-up companies.


View Seth’s Linkedin Profile.

View the complete Press Release

To support the continued growth of the company, MXM Nation has established a Board of Directors.

The Board is comprised of three individuals.

Mr. Gary Bartholomew   

Gary_lrGary Bartholomew has successfully established and operated MXM since its incorporation and has been responsible for managing the operations of MXM in the role of chief executive officer prior to February 2013. He has considerable operational experience and technical knowledge of social network portal websites and search engines. Gary Bartholomew currently acts as Executive Chairman guiding the senior management team at MXM.

Mr. Bartholomew has acted as Managing Partner at Galt Global Capital Inc., an alternative asset manager focused in the areas of Innovation, Agriculture, Precious Metals and Natural Resources. Additionally, Mr. Bartholomew is the founding Advisor to the Masters In Business, Entrepreneurship and Technology program at the Conrad Centre, University of Waterloo, and Department of Engineering. In its 11th year, Mr. Bartholomew helped form the program to assist entrepreneurs in the commercialization of technology ideas and opportunities. In addition to his advisory role in the MBET program, Mr. Bartholomew is also the founding advisor of the University of Waterloo’s Stratford Campus School of Global Business and Digital Arts. Mr. Bartholomew takes an active role in mentoring technology based start-ups in the Waterloo area

View Gary’s Linkedin Profile

Mr. Eric Leslie

Eric_lrSince 1991 through to the present, Mr. Leslie has been leveraging his contacts and extensive public and private company experience into fulfilling contracts and transactions through Merchant Equities Capital Corp. where he is the Principal. Merchant Equities provides venture capital financing advisory services, financial workouts and restructuring consulting management services primarily to early stage public and private companies.



View Eric’s Linkedin Profile


Mr. Douglas Beynon

Doug_lrDouglas Beynon was appointed Entrepreneur-in-Residence at the Conrad Business, Entrepreneurship and Technology Centre in 2009 where he served as founder and Chair of the Advisory Council (2003-2009) and continues to serve as an active member of the Advisory Council. Over the last five years Mr. Beynon has served as Co-CEO Square Foot Media, Inc. and Co-CEO Brandlogo Communications Inc. and Chair of BLOOM (formerly the Ontario Centre for Environmental Technology Advancement – OCETA)



View Douglas’ Linkedin Profile

MXM Nation is pleased to announce the appointment of Adam Pearsall as Chief Revenue Officer (CPO). MXM Nation is the online social commerce community aimed at helping extreme sports athletes reduce their costs, increase their visibility and become a top contender in their sport.

Adam_lrWith the increased focus on growing the company’s revenue streams , MXM Nation created the role of Chief Revenue Officer.  In this new role, Mr. Pearsall will play an integral role on the management team. During the last five years, Mr. Pearsall has worked Director of Cultural and Consumer insights at NFU Inc, an experiential marketing agency. He has also served as Director of Business Development at Thaler Ventures, a Venture Capital firm specializing in seed and early stage investments. Mr. Pearsall is the Co-Founder of College and University Explorations.



 View Adam’s LinkedIn Profile.