Category Archives: Advisory Team

Billy Melnyk is the On-Premise Director at Bacardi USA where he leads a team focused on Bacardi’s most influential accounts. Previously, he’s acted as the company’s Digital lead and forged leading digital media partnerships with Facebook and Google. Melnyk also led music and experiential programming including the global Bacardi B-LIVE music program that featured artists such as Diplo, A-Trak, Kid Cudi, James Murphy, and Major Lazer, and executed a global partnership and 90 date global tour with the Black Eyed Peas. He was one of Canada’s dance music pioneers and owned Atomic Nightclub from 1997-2001.

Mr. Melnyk was selected by BizBash magazine as one of their Most Innovative Event Pros for 2012.

“Global enterprises are looking for ways to scale the two-way dialogue between their brands and their consumers.” explains Billy Melnyk, “Social sponsorship is the next evolution in influence marketing that ties in the brands, the influencers and the fans.”

“Bacardi’s collaboration with Facebook and Google was a first for the spirits industry”, said Myles Bartholomew, CEO of SponsorsOne. “This is just one example of how Billy brings together top-tier brands, chart-topping artists and online social platforms to engage with young adult consumers – today’s most sought after demographic.”

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Billy’s Linkedin Profile

Ricardo Camargo is the President and Creative Director of Vapor Studio, a world-class agency that specializes in creative-driven design and the building of iconic brands.

Vapor is a valuable design partner for some of most influential brands in their industries. Clients include: Adidas, Oakley, Nike, Skullcandy, Element Skateboards, Billabong, Quiksilver, Fossil, Crocs, W Hotels, TaylorMade, Ashworth Golf, Roxy, Red Mountain and Logitech.

“Active lifestyle brands are aggressively seeking ways to extend the brand experience into their consumers’ social lives.” explains Ricardo Camargo, “Social sponsorship is an ideal way for the young, sports-oriented demographic to engage online with their favorite brands.”

Prior to starting Vapor Studio, Camargo was with Burton Snowboards where he managed their boot product line and launched their successful Gravis Footwear brand.

“Ricardo’s focus is the youth lifestyle and action-sports consumer where he’s influenced some of the most well-known brands in the world”, said Myles Bartholomew, SponsorsOne CEO. “With his deep involvement in lifestyle marketing, Ricardo brings a unique perspective into how to best partner with these top brands.”

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Ricardo’s Linkedin Profile



SponsorsOne is pleased to announce the appointment of Seb Webber to the Company’s Advisory Team.

“One of 30-Under-Thirty music executives” – Billboard Magazine

“Music artists are demanding more from their social media connection with their fans. Many are focused on the business side and are looking for ways to bring value to both their fans and the brands that they have partnered with.” said Seb Webber. “My passion is to work on their behalf and I am excited to now offer them social sponsorship opportunities.”

Mr. Webber has been active in all aspects of the music industry from managing artists to selling concert tickets direct to consumers. At the prestigious XL Recordings he worked with MIA, Radiohead, Adele and more. He then founded the ticketing company CrowdSurge and exited when it was valued at $30M.

Today, Lord Webber is with Red Light Management where he currently serves as co-manager for Markus Schulz, Ferry Corsten, New World Punx, Steve Angello, AN21, Max Vangeli, Third Party, Qulinez, Rusko, Deep Dish and Giorgio Moroder.

Red Light Management is the largest global music management firm in the industry. Their roster includes such artists as Tim McGraw, Alicia Keys, Lionel Richie, Phish, Ben Harper, Damian Marley, Alabama Shakes, Pretty Lights and many more.

Myles Bartholomew, CEO of SponsorsOne comments. “Seb Webber is one of the music industry’s strongest advocates for serving the best interests of music artists. I anticipate Seb offering his valuable assistance in shaping our offering to best suit his clientele.”

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SponsorsOne is pleased to announce the appointment of Warren Noronha to the Company’s Advisory Team.

“I’m excited to begin working with SponsorsOne as they bring social sponsorship to brands that people love. There are few industries that generate more passion amongst consumers than the fashion industry.” said Warren Noronha.

SponsorsOne is assembling this Advisory Team with some of the brightest minds in technology, sports, music, entertainment and business development to provide industry leadership insights on SponsorsOne’s growth and market strategy.

Warren has been making an impact for over 17 years in the fashion industry. He combined his passion for both fashion and social media technology to create MYMAG, a digital media company that enables celebrities to connect more closely with their fans. More recently he founded Artist Media Publishing, an exciting new offering in digital content creation for brands and influencers. He brings strong relationships with major global brands and artists including Floyd Mayweather, Deepak Chopra, Olivia Munn, Diddy, Pharrell Williams, Brett Ratner, Steve Aoki and Danny Trejo.

Myles Bartholomew, CEO of SponsorsOne comments. “We are thrilled that Warren has agreed to serve on our Advisory Team. His interest and passion for social sponsorship, coupled with his celebrity connections and business acumen will be a great help across all aspects of our sales and marketing initiatives. We look forward to Warren’s active participation as we continue to build our system and grow the business.”

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