Monthly Archives: January 2014

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Today SponsorsOne announces the first acquisition in it’s strategy to build a global creative agency and sales delivery channel

NFU Inc. is a Toronto-based digital marketing and creative agency that specializes in creating unique experiential encounters where brands own the moment, cementing the relationship with their consumers. NFU designs custom programs to nurture unwavering brand affinity. Programs range from large-scale mobile tours, to PR stunts to dynamic street teams. Through NFU’s brand incubator, proprietary programs in the realm of experiential, television and media, and brick & mortar businesses are created.

“We are excited about our first acquisition. Building a global digital marketing and creative services platform is essential for the success of SponsorsOne,” stated Myles Bartholomew, CEO of SponsorsOne.  “The team at NFU brings global access to the world’s largest brands and professional influencers along with a world-class network of creative talent.”

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“SponsorsOne is the future of digital marketing within social networks where brands want to engage one-on-one with users,” stated Adam Pearsall, CEO of NFU Inc.  “The patent-pending Social Sponsorship platform, combined with the Social Commerce engine, creates real cash rewards that translate into true economic value for both the enthusiast and brands, and the social networks in which they engage.”

Mr. Pearsall will assume the Chief Revenue Officer role at SponsorsOne. In this role, Mr. Pearsall will manage the acquisitions of other digital marketing agencies and social networks, and ensure collaboration and revenue agreements with major professional influencers and brands.

View the Complete Press Release

SponsorsOne is pleased to announce the appointment of Warren Noronha to the Company’s Advisory Team.

“I’m excited to begin working with SponsorsOne as they bring social sponsorship to brands that people love. There are few industries that generate more passion amongst consumers than the fashion industry.” said Warren Noronha.

SponsorsOne is assembling this Advisory Team with some of the brightest minds in technology, sports, music, entertainment and business development to provide industry leadership insights on SponsorsOne’s growth and market strategy.

Warren has been making an impact for over 17 years in the fashion industry. He combined his passion for both fashion and social media technology to create MYMAG, a digital media company that enables celebrities to connect more closely with their fans. More recently he founded Artist Media Publishing, an exciting new offering in digital content creation for brands and influencers. He brings strong relationships with major global brands and artists including Floyd Mayweather, Deepak Chopra, Olivia Munn, Diddy, Pharrell Williams, Brett Ratner, Steve Aoki and Danny Trejo.

Myles Bartholomew, CEO of SponsorsOne comments. “We are thrilled that Warren has agreed to serve on our Advisory Team. His interest and passion for social sponsorship, coupled with his celebrity connections and business acumen will be a great help across all aspects of our sales and marketing initiatives. We look forward to Warren’s active participation as we continue to build our system and grow the business.”

View Complete Press Release.

 

 

A recent digital marketing industry report indicated that “Social Sponsorship” is gaining an increasing share of major brand’s digital marketing budget.

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The popular Adweek publication featured this study. Here’s an excerpt:

“Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels. Sixty-one percent of marketers surveyed said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to move product are in for a surprise. This new breed of pitchman puts a high value on their sponsored videos and blog posts, and expects to get compensated in cash, not freebies.”

 Read the complete article. 

The Wall Street Journal also covered the release of the study

Sources: IZEA Sponsored Social Report 2013. Infographic: Carlos Monteiro

The SponsorsOne team will be at the Metro Toronto Convention Centre on Thursday, Jan16 to meet with the investing community. SponsorsOne is partnering with the Canadian Securities Exchange (CSE) at Booth #113.

Read the CSE Blog about our Partnership.

For more information about the event, including registration details and agenda please visit the Cantech website.

The Company (CSE: SPO) is pleased to announce today that the Company has changed its corporate name to SponsorsOne Inc. The Company’s common stock has been assigned the following new CUSIP number: 849113105 and ISIN number: CA 8491131055. However, the Company’s ticker symbol of SPO remains unchanged. It is anticipated that Shares will begin trading under the new name on Friday, January 10, 2014. Outstanding stock certificates are not affected by the name change and do not need to be exchanged.

In addition, the Company’s registered office address has also been changed. The Company is also pleased to announce that Mr. Myles Bartholomew has been appointed to the board upon the increase of the size of the board to four directors.

View the Complete Press Release

As 2013 came to a close, Marketing Magazine, identified Social Sponsorship as an important new option for major brands.

“The rise of social sponsorship, with a pledge to support grass-roots sports and providing consumers, as well as the corporate sponsors, with a tangible benefit, is a key trend.”

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View the complete article

Social Sponsorship was included in Marketing Magazine’s #Forward50: the 50 biggest trends driving the future of marketing.

The Company is pleased to announce the appointment of Seth Brouwers as Chief Operating Officer (COO). Effective immediately, Brouwers will assume responsibility for product strategy, platform development, service delivery and operations across the company.

Seth_lr“Seth is a trusted leader who consistently delivers results.  He is uniquely qualified to drive strategic prioritization and accountability within SponsorsOne.” said Myles Bartholomew, CEO of SponsorsOne. “I have confidence in Seth’s ability to focus on operational excellence as we integrate planned acquisitions and build the sales delivery channel.

Prior to this appointment, Brouwers was responsible for driving the SponsorsCloud product development and developing the vision for social sponsorship. Previously, he was VP Operations and Product Manager for Pinpoint Environmental Inc. He holds a Masters in Business, Entrepreneurship and Technology degree from the University of Waterloo and he acts as director and advisor to various technology start-up companies.

 

View Seth’s Linkedin Profile.

View the complete Press Release